Who Are You Wearing? is a fashion campaign developed in support of Fashion Revolution Australia, exploring the stories and connections behind the clothes we wear. The project uses bright colours, playful typography and graphic design to encourage people to see their garments as more than just things they own. Through a visual identity, website, social media content, printed materials and a proposed launch event, the campaign invites people to share the history, memories and personal meaning attached to their clothing. By giving garments their own identities and stories, the project aims to encourage more thoughtful relationships with fashion and inspire people to value, care for and keep their clothes for longer.